General Background
The Australian Open is one of the 4 Grand Slams played during the year. First held in 1905, the tournament is chronologically the first of the four GS - the other three being the French Open, Wimbledon and the US Open.
The Australian Open typically has high attendance, second only to the US Open.
Media
The Australian Open is globally broadcasted on television and online:
In EUROPE the tournament is broadcasted on Eurosport.
In the UNITED STATES the tournament is broadcasted on ESPN2, ESPN3 and the Tennis Channel.
In AUSTRALIA the tournament is broadcasted by Seven Network since 1973. Between 2003 and 2009 it was co - broadcasted by Fox Sports.
In the rest of Asia - Pacific each country has a different broadcast contract that changes every year.
In CENTRAL AND LATIN AMERICA the tournament is broadcasted on ESPN INTERNATIONAL.
Sponsors
Major Sponsor --> KIA
Associate Sponsors --> ANZ, Rolex & Jacob's Creek
Official Partners --> Emirates, Herald Sun, Heineken, Hisense, IBM, K&L Gates, Lacoste, Maxxis, Mediabank, Optus, Melbourne, City of Melbourne, Powerade, Tad, Toshiba, Wilson, Woolworths and Yonex.
Stadium
Recent attendances
2015 – 703,899
2014 – 643,280
2013 – 684,457
2012 – 686,006
2011 – 651,127
Players
Last year's Champions
| Event | Champion | Runner-up | Score |
|---|---|---|---|
| 2015 Men's Singles |  Novak Djokovic |  Andy Murray | 7–6(7–5), 6–7(4–7), 6–3, 6–0 |
| 2015 Women's Singles |  Serena Williams |  Maria Sharapova | 6–3, 7–6(7–5) |
| 2015 Men's Doubles |  Simone Bolelli Fabio Fognini |  Pierre-Hugues Herbert Nicolas Mahut | 6–4, 6–4 |
| 2015 Women's Doubles | Bethanie Mattek-Sands Lucie Šafářová |  Chan Yung-jan Zheng Jie | 6–4, 7–6(7–5) |
| 2015 Mixed Doubles |  Martina Hingis Leander Paes | Kristina Mladenovic Daniel Nestor | 6–4, 6–3 |
It is interesting that there is only one major sponsor, do you know how much KIA pays to sponsor this event?
ReplyDeleteKIA has been partnering with Australian Open since 2002. It’s worth up to $50 million and other contributions, like, a fleet of 101 loan vehicles during the tournament. The deal extends to 2018.
DeleteDon't you think this is the less important of the four Grand Slams?. If i had to choose this would be my last choice and i think players think the same no i am not sure if it should be maintained as a Grand Slam because there is already one in Hard (US Open) so nothing makes it special.
ReplyDeleteAustralian Open is officially part of the Grand Slams. But as you said, the US Open is the most important one. US Open is the largest annually attended sporting event in the world, this makes it more important for players.
DeleteI made the experience that the single turnaments are much more present in the TV and other media. Am I wrong or do you know a reason why it is like this? Maybe because in the Singles are more stars but I am not sure
ReplyDelete